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Abstract
Apple has used a great marketing mix to become a successful company. Through a self-advertising method, Apple has worked their way into the homes of many Americans and even overseas. They have proven that sometimes the un-conventional ways of marketing can be just as effective as the conventional.
Today as we all struggle with our current economic decline, Apple Inc. has taken a bit of a loss as expected. So you may be thinking to yourself; “Will Apple survive this decline? Or will they become as not existent in our minds as IBM?”. My answer to you would be absolutely. Apple’s use of their marketing mix will prove them to be able to to weather the storm at its worst.
 
Do you own a Apple product? Maybe you know someone who owns one and your considering getting one now since you have heard how fantastic it was. Since 1976 Apple Inc. formerly known as Apple Computer Inc has proven to be a successful company due to a strong but silent marketing strategy. In 2008 they brought in worldwide annual sales of $32.48 billion. With such a unique product design they have shown the demand for their products is there and in response to that they have opened over 250 stores worldwide to meet those demands.
Products
“Make something good greater”; said Steve Chazin, a former Apple marketing exec. If you think about it Apple has never really invented   anything. Rather they have just done a lot of listening. They have taken the feedback of the consumer and improved products that are already available. By doing so we have such available products to us the consumer like the Ipod, Ipone, MacBook. Etc. By looking at the time line in figure 3



Steve M. Chazin, a former Apple marketing Exec wrote “People buy what other people have”
Subjects
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Apparatus (or Research Instruments/Tools)
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Procedures
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