American Pop Culture

American Pop Culture

American Popular Culture Page 1
 
 
 
 
 
 
 
 
 
 
 
 
American Popular Culture
 

  American Popular Culture Page 2

      McDonald's culture for years had been based on a very simple mantra: the burgers and fries had to be consistent and they had to be served fast. Anything that didn't directly improve either of those ends was deemed by management to be irrelevant. So when it came to introducing new technologies, "culturally, it was always a fight." Technical myopia didn't hurt McDonald's through the 1980s and early 1990s. Despite its reliance on antiquated IBM mainframe systems and proprietary human resources and finance software, the burger giant widened its huge market share advantage over fast-food competitors. McDonald's sales through this era were more than double its nearest rival.
      But within the past five to 10 years, competitors started to leverage client/server and Internet technologies. McDonald's management found itself playing catch-up to other restaurant technology innovations, such as the enhanced ordering software integrated into Burger King's "Have It Your Way" cooking system. Granted, its not easy convincing none-too-tech-savvy managers to embrace technological change, but it can be done.
      McDonald's Corporation is the world's largest chain of fast-food restaurants. Although, McDonald's did not invent the hamburger or fast food; its name has become nearly synonymous with both. The company began in 1940 with a restaurant opened by brothers Dick and Mac McDonald, but it was their introduction of the "Speedee Service System" in 1948 that established the principles of the fast-food restaurant. “(Perennial, Harper 2002).” However, the company today dates its "founding" to the opening of CEO Kroch’s first franchised restaurant, the company's ninth, in 1955.
       

                                                                                    American Popular Culture Page 3
      Any company as large as...