Apple Case Study
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Submitted by satoya on 11/15/2011 01:11 AM Flag This Paper
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Apple Case Study
Apple Case Study
The Black card strategy is not unethical, but is a little sneaky. Apple was basically robbing the competition for their employees. I wish I had thought of something like that. The only problem may come in is when employees are given those black cards and get hired with, they may want special treatment. It absolutely should be pointed out that apple is just giving them an opportunity to have a good enjoyable job. They should realize they can’t take the black card for granted. The black card strategy is proof that Apple really focuses on good customer service and tries to hire nothing but the best.
Training should be the same if you are hired through the black card or not. Just because you got a black card doesn’t mean you don’t have to train. You knew the product at the previous job, but what about at Apple? Even the person who has been at a job for years needs continuous education and training on the product and the growing business. The technology world is booming so you never know enough about anything.
Employees of Best Buy are absolutely different from Apple Employees. Best Buy has a wide variety of product and most of the time they will tell you honestly which is the best or they will read strait off the box information. Whereas an employee of Apple is mainly trained on Apple products and have a better understanding the any other retail shop employee. It’s almost like going into McDonald’s and asking them how a Whopper tastes.