apple swot analysis

apple swot analysis

Selling and Sales Management








IMAGINATIVE STAFFING, INC.















The Current Situation:


Imaginative Staffing, Inc. (ISI) is a temporary-services firm in New York, NY. The company was formed in 1990 and over the years, it has grown to $17 million in revenues with 25 employees. Angie Roberts, CEO of ISI is frustrated with the company’s present selling system and the length of time it takes to close a deal. Angie gives the impression that she believes that the long time period to close a sale is associated with the problem of their current selling method. Angie hears impressive stories about team selling and decides that her firm should look into this sales method. The CEO appoints Susan Borland the sales director to do a research on all aspects of team selling. Based on this research ISI will decide it they should implement the team selling system or not.

The Business Environment:


The current economic situation in the United States is very favorable for ISI. As of March 11, 2009. the U.S. is in a recession and the unemployment rate is 8.1%. This rate is expected to increase next month due to the fact that companies lay off more and more employees. This situation is very favorable for ISI since they will have many skilled people who are looking for a job and some companies will need to hire temporary workers. Companies can save money by hiring temporary workers over full time employees by not paying for insurance, bonuses and benefit packages. In a recession, from a service like ISI is giving everybody can benefit.

The Industry:


Temporary service agencies provide workers to a variety of businesses. These workers usually substitute other workers who were unable to work, they handle overload conditions and take care of seasonal peak workloads. The workers are considered to be the employees of the temporary service agency since the agency hires, fires and have control over these workers. The temporary...