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dsdsaasdSource 1: http://www.chainetwork.net/profiles/blogs/mcdonalds-swot-analysis
Strengths:
1) Globalization: 31,000 restaurants serving 120 countries. Of the 31,000 restaurants at least14,000 restaurants in the US
2) Active Children's Charity: The Ronald McDonald House
3) Adjusted Ingredients and product offerings to comply with upgraded health standards deemed necessary by the USDA
4) Earns revenue not merely by fast food sales, but also as a property investor, a franchiser of restaurants.
5) Branded (name recognized) menu items such as Big Mac, Quarter Pounder and Chicken McNuggets

Weaknesses:
1) Advertisement techniques that target children
2) Consumers use disposable income to purchase fast food meals so when the budget it threatened, consumers redirect these funds
3) Public perception: McDonald's has been impacted by negative press like the documentary "Supersize Me" by Morgan Spurlock in which he contributed our societies obesity to McDonald's and other fast food chains.
Source 2: http://www.oppapers.com/essays/Mcdonald-Swot/129864
Strengths: The greatest strengths of McDonald was introducing people to the fast food and creating an image in people minds of fast food culture. McDonalds has over 30,000 branches in 120 countries and 80% of its revenues is derives from eight countries like Canada, Brazil, Germany, France, Japan, UK, Australia and US (Ezine). The biggest strength that the case study focused on was strategy – market leadership and buyer supplier relations. Shamsie stated that "the bigger success came in the form of McGriddles breakfast sandwich which was lunched nationwide in June 2003" (Dess, Lumpkin & Eisner, 2007, p. 692).New breakfast addition gave the firm comparative advantage in the market place and brought about 1 million new customers each day.
Weaknesses: The same factors which are consider strengths are also weakness for the company. After a while people are tired of the same brand, seeing McDonalds every where...