Ben & Jerry

Ben & Jerry

I - STATEMENT OF RECOMMENDATIONS:
1) The company should concentrate on decreasing its cost of goods sold to increase gross profits
2) Company should try decreasing its expenses to increase its profits.
3) Company should increase its revenues and decrease its expenses to improve its stagnant operating and net profit margins.
4) Company should reduce its cash holdings.
5) Company should control its expenditures on fixed assets.
6) Company should increase earnings per share by declaring dividends to its share holders.
7) Company should reduce its current ratios by utilizing its fixed assets efficiently.
8) Company should enter in the international market with a wider range of products in order to compete with its competitors.
9) Company should develop a new product line in low or no fact dairy products to maintain its market share.
10) Company should constantly collect consumer feedback which will help them in developing new products.
11) For quality assurance purposes, company should use latest technology to produce.
12) Company should make their supply chain more efficient to ensure product quality and service.
13) Company should give out more promotional schemes to increase sales.
14) Company’s management should solve internal affairs which considerable affect the performance of the company.
15) Company should appoint a new CEO who is more oriented towards the growth of the company.

II - INTRODUCTION:
Ben and Jerry’s is an ice cream company brought into existence in 1978 in the form of a first scoop shop at a renovated gas station in Vermont. In 1979 they began wholesaling their ice cream brand in 2 and a half gallon tubs to the area restaurants. After a few months, they first introduced their ice cream in pint cartoons with a slogan of “Vermont’s Finest All Natural Ice Cream” and got them to small grocery shops in the town. On the account of this step, their distribution increased from 35 accounts to 200 accounts in a short period of...