BUS 475Conceptulizing a Business

BUS 475Conceptulizing a Business

Conceptualizing a Business Paper
Mission Statement
Deborah’s Fine Women’s Apparel Boutique is designed to provide women with the opportunity to obtain designer clothing for an inexpensive rate.   Provide top of the line clothing for any occasion that is not found for sale in retail stores, which will keep women from the mirror affect which is caused when buying clothing at large retail stores, which is mass produced.   This is a full service boutique that also sells jewelry and other accessories. Special orders available and can be available within four days or less.   The services of a full service shopper is also available for an additional fee, these services will provide customers with a complete ensemble ready to wear.   This boutique provides services for all women of any size, for any occasion, at any time.   This business has an ethical responsibility to treat all customers with respect and provide goods and services as stated.
This mission statement only encompasses what is expected in the early years of operation.   As the business grows and lessons are learned it will be important for the business to relook the mission statement. “Companies often are satisfied with their original mission statements even after a decade of operation and spend only a minimal amount of time addressing this subject” (Pearce, 2005, pg 18).
Vision Statement
“Ensuring that all women have an opportunity to dress in the best for less and feel good doing it.”
“A vision statement presents the firm’s strategic intent that focuses the energies and resources of the company on achieving a desirable future” (Pearce, 2005, pg 37).   When developing this vision statement management’s intent is to ensure all women have an opportunity to feel good in the finest designer clothing available on a budget.   This vision is achievable simply because the business only has plans to maintain the least amount of merchandise possible to reduce overhead expense.   This will allow...