Business Investigation - Cunard Lines

Business Investigation - Cunard Lines

Callaghan College Jesmond Senior Campus
Preliminary business studies
CUNARD Line BUSINESS
REPORT INVESTIGATION


-Timothy Robinson-
-Year 11 PRELIMINARY Business Studies-
-2010-

The Written Report
Cunard Line Business Report Investigation

Executive Summary

Company Name:
Cunard Line Ltd (Commonly known just as ‘Cunard’)

Prime Functions:
        * Cruises Around The World
        * World Class Entertainment
        * Luxurious Travel
        * Fine Dining

Markets:
Its Main/Prime Markets are all over the World, but Cunard especially cater for Western Europe and Eastern America for the Transatlantic Route and World Cruises. Other areas may include the Mediterranean, the Caribbean, United States of America and Canada.

Business Overview

Samuel Cunard founded the Cunard Line Ltd in 1840 [Pictured Right] - Cunard Line has continued to offer excellent service for over 170 years. Cunard Line Limited operates a line of cruising ships.

Cunard Line Limited was formerly known as the Cunard Steam-Ship Company Limited and then changed its name in 1962, after having it for 122 years. The Cunard Line Company is based in Valencia, California, United States of America. As of 28th May, 1998, Cunard Line Limited operates as a subsidiary of Carnival Corporation & plc.

Reasons For BUsiness Success

There are many different reasons for Cunard Line’s great success in Business and Cunard rely on its performance and the way they show and reflect on this. Considering that many of the 2,000+ Passengers aboard any of the Cunard’s “Queen” Vessels at any given time are of the older retiree age of 55+ (also known as the ‘Baby Boomers’), and therefore, Cunard offer the more ‘Luxurious’ means of travel and illuminate its roots and History to the elder generation.

Cunard has continued to build upon its history of excellence into recent times and they illuminate this within the Queen Mary 2. In 2003, the Queen Elizabeth 2...