Business Plan

Business Plan

Executive Summary
AnimePlanet buys little gadgets, accessories, and stationery directly from manufacturers in Taiwan and then sells on eBay Canada (http://www.ebay.ca). The products are shipped to buyers using airmail and the freight is on the buyer. The firm's main office is in Abbotsford, Canada, and has another office in Taipei, Taiwan to deal with suppliers and related matters.
In the beginning, AnimePlanet will be funded mainly by loans from the owner’s parents. If AnimePlanet is to expand in two years later, loans from the banks and funds from investors by issuing shares of AnimePlanet will both be considered.
AnimePlanet quality products are unique and exclusive, and its target consumers are young generation of Asian groups in Canada. AnimePlanet’s competitive edge is that the price is much below the store price and the quality is maintained at a high standard. By this fact, the firm hopes to attract people that like Japanese animation and either want to collect related products or just want to own gadgets, accessories, or stationery that are different from what are sold in stores. Since AnimePlanet’s products are with popular Japanese anime patterns, it considers itself to be in the retail gift market, although some consumers purchase the product for themselves.
AnimePlanet projected sales are approximately $10,000 by the end of the first year of operation. AnimePlanet also hopes to obtain a 25-day inventory turnover rate for the first six months.
.1 Objectives
1. Achieve the first year sales of $10,000.
2. Obtain a 25-day inventory turnover rate.
3. Build own website in 1 year.
4. Maintain gross margin of 50 percent.
5. Establish annual growth rate of 15 percent.
.2 Mission
AnimePlanet's mission is to become a recognized eBay store of little gadgets, accessories, and stationery on eBay Canada. AnimePlanet guarantees 100 percent customer satisfaction and values friendly service.
AnimePlanet's purpose is to increase customer...