Business Problem

Business Problem

Introduction
Increased competition, new technical information-handling-methods, and the ever expanding trend toward a global focus have provided the business world with challenges at all levels. Little, if any, remains stable as companies merge, move locations, introduce new products, and struggle to obtain a sufficient market share in order to guarantee stability and confidence in their organizations. Like others attempting to meet the new demands, Coffee Time, an international chain of coffee bars that serves the growing client demand for gourmet coffee beverages, is seeking to expand its business into a South Asian country where it has not previously done business.  
Brad Collins, the Senior Vice President of Coffee Time's marketing department believes that India is showing strong prospects of an emerging client base, and believes that opening branch stores in that country would prove to be a profitable venture.
Total Access, a research firm hired by Coffee Time, will provide the statistical data required for the company's decision in a 2-stage market research that will include both secondary research and primary research.
Knowledge on Various India Locations
What Coffee Time does not know that they might learn from further research is studying the various demographics of coffee drinkers in India. CoffeeTime needs to determine where to locate or what cities to locate in, age groups and the population distribution of the area. Because of the exotic and aromatic coffee flavors that Coffee Times offers, people from various lifestyles may be attracted or unattracted to Coffee Time’s brand. India has booming market and its traditional and modernized values would be added attributes to the coffee sales in the area.
In the data the was presented in the simulation, the larger cities such as Mumbai, Kolkata and Dehli are the larger cities and may be willing to try different types of coffee. Mumbai and Delhi have the most number of malls, 24 and 18, and the...