Calssic Concept Week 1

Calssic Concept Week 1

Marketing (MKT / 571)
                                                      Betty Oyewo
                                                 
                                            University of Phoenix Online Faculty
                                                              Week 1
                                                                  6/7/2010

          Classic Airlines is the fifth largest airline company in the world with over 32,000 employees. Classic holds more than 375 jets and fly to more than 240 cities in the world. Classic also have over 2,300 flights per day
The company has been doing very well financially. The previous year “Classic Airlines grossed $10 million on $8.7 billion in sales” (University of Phoenix, 2010). Due to the economic hardship, changes
in customers spending, and increased customer anxiety with regards to travelling by air, Classic Airlines with many other airlines, faces increased stressed and reduced financial gain. Classic airline is now faced with development of new profit making strategies.
Below are some marketing concepts that Classic Airlines can implement in order to copy with the current hardship :
          •   The development of a customer loyalty/ customer relationship building program: This is a program which has a type of rewards system for frequent fliers. This particular program suffered a 19 percent loss in the number of members, and a 21 percent loss in flights per remaining member. However, this article also acknowledges that in conjunction there has been a loss in customers flying with C.A. does not mean those customers are not flying. This may mean that most of these customers may likely be flying with someone else.
• Continual surveys for customers - These surveys are specific to the airline and survey those customers that can assist the company in locating services that need the prevalent awareness to the airlines. These surveys are extremely substantial tools that...