Capstone Discussion Questions Xcomm

Capstone Discussion Questions Xcomm

XCOMM/100

Capstone Discussion Question

According the Federal Trade Commission Act all advertising must be truthful must have evidence to back up claims and can not be unfair. Many advertisements find loopholes in the law to sell their product. The biggest advertisement that I feel to be deceptive most of the time are mail advertisements.   I refer to this mail as “junk mail” that I receive several times a week. There are car advertisements that state someone has won a car and the attached key is the key that opens the door to my brand new car. Another recieved quite often is the you have won X amount of dollars but in very small print it states that an item has to bought or be the first to call of X amount of people. All this is very deceptive, but it is done all in the hopes of maybe the consumer at least looking at the product. These mail advertisement have very catchy wording and phrasing and very colorful pictures that draw the consumer in.
Web: I picked a free cell phone commercial. It showed a picture of a Black person and a Hispanic. I believed this commercial was stereotyping a certain demographic because to get the cell phones someone had to be on some type of government assistance. I have never seen a White person in any of these commercials. People need to call and write   the federal trade commission and   their politicians when incidences like this occur.

Television :   Weight Watchers commercial- The infomercial was of a woman claiming to have lost 60 lbs. in one month which is impossible and unhealthy to attempt. The before and after pictures looked like two different people and not   believable.

Print: This was a feed the world campaign to feed the children in Africa. It showed kids with extended bellies and flies around their mouths. If anyone were to do their research they would see Africa is a very modern continent. Any place one may go no matter how wealthy the country there is going to be a small population that is poor. A long...