Cel Strategic Plan

Cel Strategic Plan

CORPORATE EDUCATION LIASION
STRATEGIC PLAN

ELEMENTS FOR SUCESSS:

POSITIVE WINNING ATTITUDE: every day, all the time

COMMITMENT AND SELF-DICIPLINE

SETTING LOFTY BUT ATTAINABLE GOALS

DEVELOPING STRATEGIES TO MEET GOALS: daily, weekly, monthly.

STRONG APPTITUDE FOR NETWORKING

DEVELOP AND UTILIZE INDUSTRY SPECIFIC “POWER STATEMENTS AND QUESTIONS

EXPANDING KNOWLEDGE BASE: product and industry specific

TECHNOLOGY AND TOOLS MANGEMENT

CONVERSATION STRATEGY

ABILITY TO DEVELOP RAPPORT AND BUILD STRONG RELATIONSHIPS

DAILY STRATEGY:
• Daily plan: pre-made with “mini-goals” working toward a weekly goal.
• Run incomplete task list EVERYDAY/Database management
• Follow up: follow up with ECs and EMs on appts, new leads, etc.
• Utilize technology to track calls, results, patterns
• Blitz times: schedule 2-3 hours of blitz times on office days
• Talk time = results!

WEEKLY STRATEGY
• Set weekly goals that build up to monthly targets
• Blitz times dedicated to calls only
-Corporate & student lead blitzes
• Plan to schedule 3-5 events per week
• Update PSL and hot leads list every Friday
• Refine database of companies/contacts and prioritize importance
• Follow up times scheduled to speak with students that are enrolling

MONTHLY STRATEGY:
• Work a 60 Day Rolling Calendar.
• By the 15th of each month the primary focus will be on prospecting for next month’s events or the month after that if successfully built pipeline.
• After the 15th of each month finish out current month’s events and place more focus on student calls to close more students and tighten up REG cycle.
THREE KEY AREAS OF FOCUS TO DRIVE BUSINESS:
1. Lead Generating Events:
- Info Tables
-Lunch and Learn
-Information Meetings
-Staff Meetings
-Education/Benefits Fairs

2. Goal Oriented Networking
-Chamber Activities - Business Journal events
-HR Association Meetings - Networking clubs
-Community Events -...