Cenovis Brand Identity Prism

Cenovis Brand Identity Prism

Kapferer's Brand Identity Prism

In relation to Cenovis Brand

In such competitive environments it is vital that organisations understand their brands better. This allows for more effective strategies to be implemented when it comes to brand Management.
    Kapferer's brand identity prism model recognises six facets of a brand categorized as internal and external. Effective brand management using the model is expected to add credibility towards greater brand equity.
This paper will address Kapferer's brand model in relation to Cenovis, covering all six facets of the model with illustrations of the model   in the form of a mood board.    

Table of Contents
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1.0 Introduction............................................................................................................3
Company Brief: Cenovis..........................................................................................3

2.0 Brand Identity Prism (Kapferer)...................................................................3
2.1 Externalization.............................................................................................3
(i) Phsique.................................................................................4
(ii) Relationship..........................................................................4
(iii) Reflection..............................................................................4
2.2 Internalization..................................................................................................5
(i) Personality............................................................................5
(ii) Culture..................................................................................5
(iii) Self Image.............................................................................5

3.0...