Club It Internship

Club It Internship

Craig Cavinder
BS219
December 16, 2010
Cal Massey

Club It Internship
Owners Ruben Keys and Lisa Tejada have recently opened their downtown nightclub, Club It. The interior has been remolded and looks terrific, high ceilings, 6000 square feet, and large dance floor invites energy and fun.   This is a great place to go have a drink, dance, eat, or just relax with some friends.   The club offers a variety of music including hip-hop, techno, electronic, and some top 40s.   Live bands play on Friday and Saturday nights, and DJ is on Monday through Thursday nights.   Both owners graduated with degrees in Business Administration in 2005 and are confident the resources spent thus far has paid off, however feel they are lagging behind with information management and have hired me as a intern to close that gap (Rainer & Turner, n.d.) .
Business Objective
Ruben and Lisa’s objective is clear: “offer a variety of music, food and drink that cater to everybody’s lifestyle and build a community of friends who meet at the club regularly” (Rainer & Turner, n.d.).   Most nightclubs only provide one specific type of music and tend to cater to a small group of people. By providing such diversity in their music, Club IT caters to anybody including older adults, married couples, singles, and young-adults. Although Club ITs’ interior has been transformed to welcome a wide range customer lifestyles, it lacks an effective Information System Strategy to meet these broad business objectives.
Competitive Advantage
There are numerous strategies to affect a competitive advantage; however, I feel a unique customer orientation strategy would initially prove the most beneficial.   Currently Club IT uses an intranet structure. That is, a private network that only the owners and employees of the club can access. This is an excellent concept that serves a limited purpose; consider how an internet website could be utilized for not only owners and employees but potentially to gather...