Communication Channels In Scenarios

Communication Channels In Scenarios

Communication Channels in Scenarios

Communication Channels in Scenarios
Scenario I
The company cited in scenario one is looking to launch a successful US beverage to a global market.   To accomplish this goal, it has tasked the marketing manager and her team to develop a strategy within a week.   With a short deadline, it is important for the manager to quickly assign, in a downward manner, exactly what is needed.   A formal, face-to-face meeting with her team satisfies that requirement and allows for immediate feedback to clarify details of the task (Robbins & Judge, 2011, p. 344-346).   Once the team understands, the manager can follow up with an e-mail to serve as a reference document.   “This tangible and verifiable document” (Robbins & Judge, 2011, p. 347) should include specifics on the beverage, the markets in which it has been successful and any other pertinent data needed for a successful strategy.
Scenario II
The travel company cited in scenario two loses access to a computer application used by it’s eleven employees.   The manager is notified of the problem by an employee via upward communication and then quickly contacts the offsite IT department to fix the problem.   Using a phone call is an immediate, two-way communication channel allowing the manager to learn a new login and password is required to replace expired ones.   Assuming workers are at the same location, a walk around the office for informal, face-to-face conversations, gets the new login and password out swiftly. It also allows the travel agents to remain at their desks fielding customers (Robbins & Judge, 2011, pg, 344).   Additionally, an e-mail can be sent out for employees to file away until no longer needed or catch anyone who wasn’t present that morning (Robbins & Judge, 2011, pg. 347).   This downward communication, both face-to-face conversation and e-mail, from the manager is speedy and efficient.
Scenario III
In the final scenario, a small editing company cannot...