Communication Theory

Communication Theory

Theory of Communication
Heather N Hoppie
HCS320: Health Care Communication Strategies
June 14, 2010
Kathie Huttegger

Theory of Communication
Communication theory is the study by which information passes from one medium to another (Griffin). Communication theory is important for all businesses to understand, since a business plan or strategy cannot be successful without communication between workers. Communication theory focuses on the different ways that communication can travel from one person to another. Major communication outlets include direct communication, mail, phone, television, or computer. I will briefly look at how the Army is instituting new forms of communication tools to help with achieving their goals. In addition, communication theory will be used in understanding how a business or organization makes use of communication tools.
The United States Army has announced a new form of communication tool they will be using to get in contact with new recruits. The communication tool is a popular web service called Facebook
, which serves to attract new members to the Army (McNally). The Army’s use of social media networks such as Facebook have shown the innovative ways that businesses can interact with the public. The social media networks allow anyone to reach a wide range of people from different parts of the world. The internet especially has made big contributions to the area of communication theory because of its use of email and other social networking tools. These new mediums of information and technology can help businesses communicate more fluently with each other in less time than previous methods. When considering team and group organizations in the Army, it is important for the soldiers and the commanding officers to be on the same page when it comes to communication. If a soldier cannot comprehend the message his or her commanding officer is giving, there can be danger to the soldier and the troops. Therefore, it is highly...