Cosmetic surgery

Cosmetic surgery

Cosmetic Surgery
Profile

Social Cause:
The media over the past 50 years has manipulated society’s view of women, perpetuating an impossible to achieve appearance. This amongst other things hinders the emotional development of young women.
Young women are under relentless bombardment of images showing unnatural beauty. By the time women reach adulthood, the “die has been cast”. The perception of image has already been deluded.
This has brought us to our purpose. To open the eyes of young women to the physical and mental damage caused by both the media and the avenues taken by some young women as a result of the media's irresponsible lack morality.

Target Audience:
Out target audience will begin with adolescent girls that have just begun to experience media and its sometimes unhealthy imagery. Up to Women in there late 20’s early 30 s. Who have already had exposure to this imagery, and are at an age where they have the resources to begin contemplating whether or not to have a procedure performed. This will inevitably affect women later in life, by breaking the cycle of negative influence at an early age.
Our message will appeal to women by showing that these procedures are SERIOUS SURGERIES. They come with consequences that can be very damaging or even in some circumstances fatal. For example in 2005 the first lady of Nigeria Mrs. Stella Obasanjo, died from complications due to cosmetic surgery in Spain.

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Scheduling Strategies:
Our public service announcement will air during prime time viewing hours on programs specifically aimed at younger audiences. Examples are, Hanna Montana and American Idol.
Statistics gathered over many years from companies such as Nielsen, have shown this time slot to be the most effective at reaching young people. The media companies that are showing negative imagery know this as well.

















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