Deabba

Deabba

Wal-Mart customers wanting more than just lower prices
Interval
  1) How satisfied are you with the products you purchase as Wal-Mart?
  * Very Satisfied
  * Satisfied
  * Somewhat Satisfied
  * Very Dissatisfied

  2) How satisfied are you with the Wal-Mart’s customer service
  * Very Satisfied
  * Satisfied
  * Somewhat Satisfied
  * Very Dissatisfied

  3) How satisfied are you with Wal-Mart’s overall appearance and cleanliness?
  * Very Satisfied
  * Satisfied
  * Somewhat Satisfied
  * Very Dissatisfied
Ratio
  4) How often do you shop at Wal-Mart?  
1=once a week, 5=four or more times a week
  * 1
  * 2
  * 3
  * 4
  * 5
  5) How often do you return products that don’t work?
1=Never, 5= three or more times a month
  * 1
  * 2
  * 3
  * 4
  * 5

  6) How often do you shop at Wal-Mart solely for groceries?
1=once a week, 5=four or more times a week
  * 1
  * 2
  * 3
  * 4
  * 5

Ordinal
  7) Rank the stores in order of preference from best to worse.
___ Target
___ Wal-Mart
___ Kmart
___ Big Lots

  8) Rank the importance   of the fallowing qualities you would like to see change in Wal-Mart
___ Up to date on the latest fashion trends
___Speedy checkout lines
___ Bigger Selections
___ Better quality products
___ Lower prices

Nominal
  9) Which department do you feel could use a change in products such as quality, more up to date, better service?
  * Electronics and Office
  * Apparel, Shoes and Jewelry
  * Grocery
  * Auto and Home Improvements
  * Sports and Fitness
  * Customer Service
Interval
  10) In general, how satisfied are you with Wal-Mart?
  * Very Satisfied
  * Satisfied
  * Somewhat Satisfied
  * Very Dissatisfied