Ebay Case

Ebay Case

eBay is a site that allows the people to buy and to sell practically any thing anywhere in the world. At the moment you can find 120 million articles for sale every day anywhere in the world and to make transactions with more of 500 million users registered in more than 38 countries.

From its foundation in 1995 eBay have not let grow, being today a serious and solid company in the sector of Internet with more than 16,000 employees in 38 countries and that quote in the Nasdaq.

The strategy of eBay to sustain its growth   one was based on 3 elements:

Category; To extend its existing commercial platform within the product categories with new categories and local geographic expansion as as much international.

Formats: To continue with the presentation   of price formats, like the sales of fixed prices, Dutch auctions, classified stores of eBay and lists. Also, to expand the services of value added with the purpose of offering a personal commercial service for the end user with diverse services previous and later to the transaction, to improve the experience of the user and to facilitate the commerce.

Geography: To continue the development of markets in the United States and that uses Internet to create an efficient commercial platform in local markets, national and abroad international that can be transformed into a functional and really global commercial platform.

eBay is a very hard industry of auctions in line, handles the ebay.com site where the buyers and salesmen transact goods and services everywhere and a as important company as this one must consider   its strengths, weaknesses, opportunities and threats which will be analyzed next.

ANALYSIS FODA

Strengths:

· eBay is a mark world-wide leader of the auctions in line. The company is a great market used by but of 100 million people buying and selling all type of things the one to the other.

· The company operates the benefits of Customer Relationship Management (CRM). Registry of...