Environmental Analysis

Environmental Analysis

Introduction and Company Background
The Boeing Company (Boeing Corporation), originally founded in 1916 by William E. Boeing as the Pacific Aero Products Company, is the world’s leading aerospace company and a top US exporter in terms of sales providing products and services to customers in 145 countries. Best known for its line of commercial jetliners, the most recognizable being the Boeing 747, Boeing is the second leading weapons manufacturer in the world and is the primary contactor for NASA and the Space Shuttle. The four principal segments in which Boeing operates are in the production and manufacturing of Commercial Jetliners, Military Aircraft and Missile Systems, Space Communications and Bowing Capital Corporation (BCC).   Headquartered in Chicago, IL, the company has over 158,000 employees across the United States and 70 other countries (Boeing, 2009).
The following paper provides an environmental analysis of Boeing, its industry, environment and how forces and trends could affect the company in years to come.

Refine the analysis of the forces and trends
There are three factors that have principal roles in deciding the constraints, opportunities, and threats that any company will face.   The remote environment is the first factor which consists of factors that originate beyond any company's operating situation such as technological and/or economic factors.   The industry environment is the second factor that influences company's prospects originating in the environment of its industry like competitor rivalry and the bargaining power of buyers and suppliers.   The third and final factor is the operating environment which consists of factors that influence a company's competitive situation which includes factors such as competitive position, suppliers, clientele, and creditors.   These three sets of factors provide the challenges that a particular company faces in its attempts to attract or acquire needed resources and to profitably market its goods and...