Gap Analysis: Global Communications

Gap Analysis: Global Communications

Gap Analysis: Global Communications
The telecommunication industry has come so far and has become one of the biggest industries in today’s culture. Global Communication is one of the companies who has not been able to keep up with the industry and recently experienced a downfall. According to the University of Phoenix Global Communications (2010) three years ago, its stock traded at $28 per share; today, the stock is valued at $11, more than a 50 percent depreciation.
In this gap analysis I will address the ethical dilemmas that have developed from the new plan the company has implemented and how the outcome affected other areas of the organization.

Situation Analysis

Issue and Opportunity Identification
Since our market is constantly changing it is bringing more challenges and fierce competition. Global communication’s stock has depreciated more than 50 percent and in order to correct the problem the company has to come up with new products, partner up with small businesses and find ways to cut cost to improve profitability. The new plan consisted of opening up a new call center in India and Ireland, relocation of current loyal employees and a 10 percent pay cut. The issues Global Communication faced were the fact that the new plan was not communicated well within the company. Open communication is critical to the effectiveness, efficiency and overall success of a business (Schiller Cui, 2010).

Stakeholder Perspectives/Ethical Dilemmas
Global Communications investors are not happy that the company's stock has depreciated from $28 dollars per share to $11 dollars per share. Global Communication is under enormous pressure to become once again recognized among one of the top companies within the telecommunication industry.
The union and the company workers are also concerned because they have so much invested in the company. They are concerned about the company’s growth and profitability. Even after a 20 percent cut in educational funds and...