Marketing Assignment 1 ( Minor )
Organization’s name : OldTown White Coffee
Course and subject : DBM 211 Developing Marketing Skill
Names of group members : James Wong
Lai Wen Shi 7434707
Poh Wee Hau
Table of Contents
a. White Coffee Legacy
i. Our simple humble beginning
b. History (1999 - 2005)
2. Company Overview
f. Number of outlets
OldTown White Coffee
White Coffee Legacy
Our simple , humble beginnings
In 1958, the town of Ipoh in Malaysia, the old town special brew was created. It all started in the classic white cafe. The owner with employers, with vision and passion, and the service excellent coffee inspired to create a secret white coffee blend.
The owner began this unique white coffee, Ipoh and the old city resident services. This aromatic white coffee soon become popular in the two townships and spread to other bustling towns, the news of its unique taste.
His simple dream and entrepreneurial services, a good cup of white coffee, met with good reviews. White coffee white coffee is not popular in that time before the white coffee is introduce, soon it was widely accepted, and, together, white coffee shop, coffee shop, a white coffee to become recognized as an entity with its famous founder of the pioneer and entrepreneur.
His white coffee tradition continues to this day. His customers go to Old Town White Coffee restaurant to taste the original white coffee, which served fresh and real. 3-1 instant classic Old Town White Coffee was launched in 1999, most of the locals realize their dreams and Old Town white coffee allow ordinary people to bring homes of their old town special brew.
In 1999, OldTown successfully commercialized their instant 3-in-1 coffee mix under the “OldTown” brand name for the retail sector.
In 2000, they started their first export of the “OldTown” brand of 3-in-1 instant...