Information Systems And Software Apps

Information Systems And Software Apps

Information Systems and Software Applications
Amy Platt
Axia College
BIS 219

Abstract
  *     A business is made up of organizational departments and with it its employees that make up that department. I have conducted research of software applications and information systems
  * available for the various organizational departments within a company. An application program is known as a computer program designed to support a specific task or business process. These programs consist of a collection of programs utilized for an information system within a particular department. The departments that I chose to conduct my research on is:   the marketing department, the management department and the finance department. Within my findings you will read about information systems and software applications and how they differ and my how selected applications relate to the organizational departments.
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Marketing
    Schnaars (1998) stated, “Marketing has a long history of placing customers at the center of all marketing activities” (p. 2). The Marketing Department is a unit of organization, traditionally charged with carrying out specific tasks that are deemed to be "marketing" (such as advertising, market research). Marketing software is any type of computer applications or programs that is used for marketing management. This software helps to create catalogs, maintain customer databases, and manage marketing projects (Marketing central, 1998 - 2009). Software programs that would be used in the marketing department include:
1. Customer and market analyzing. This would include historical trends, market research,
price and sales reviews, competition, etc.
2. Planning where time and money will be used for
service and product sales increase. This would include the creation and review of market objectives for the release of new products, promotions, etc.
3. Producing to the target market, promotions and offers, which...