Life does not End in /dev/null

Life does not End in /dev/null

Apple Computer Inc. is known to release advertisements for their new computers showing their stunning tonic interface to appeal to the audience and persuade them to buy a Mac. After looking at the title and aspects of the image from an 2002 ad, it was evident the target audience was male computer enthusiast. They are usually 15 to 41 years of age and love to push operating systems to their limits. They also love an easy to use interface that has a clean sophisticated look. Enthusiasts also want new, fast, and powerful hardware.   Apple released this ad in the June 2002 edition of MacWorld Magazine. Apple titled it “Sends other UNIX boxes to /dev/null” which unlike the rest on the ad, appeals to the enthusiasts sense of humor. It showed a PowerBook G4 in the middle of the two page ad taking up about 60 percent of the advertisement. On the remaining 40 percent were quotes from respected technology analyst and college professors. The ad uses images, text, and color to make the audience feel clean, smart, and sophisticated while feeling the product presented is fast, simple, and easy to use. These feelings employ the American desire for newer, faster and more powerful technology that does not lose its simplicity and usability.
The first and most important thing the audience sees is the PowerBook G4 in the middle of the advertisement. The image of the notebook takes up about 60 percent of the ad with each page holding half of it. One of the first things the audience would notice about the image is there is no models. Because of this, the audience is not distracted from seeing the beauty and sophistication of the interface and design and giving them a sense of its simplicity and clean concept. Another aspect of the image is it is positioned in a way as if the audience is looking at the notebook ether in the store or on a desk. This allows them to easily grasp how easy it is to use and how clean and simple the design is. Through the position of the image to the number...