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Marketing And Customer Relationship Concepst Worksheet

Concept
Application of Concept in Scenario

Citation of Concept in Reading
Personal Experience in your Organization

Environmental Scanning



Thorugh the Scenario we see that TeraTech needs to retaining its customer base, increasing profits and remaining at the forefront of the competition by conducting some environmental scanning into the needs of their customers.


“These forces have an effect on the marketing activities of a firm in numerous ways. The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called environmental scanning” (Kerin, Hartley, Berkowitz, and Rudelius, 2006).  

UOP is an excelent example of to do   an enviramental scanning. The strong publicity at Internet is the result of retrieving information that help to identify the best way to market online education and needs of customers. Environmental scanning also provides information on demographic changes, culture and its effects on marketing activities, macroeconomic conditions, consumer income, and changes in technology.

Consumer Behavior

Thorugh the Scenario we see that
identifying customers’ needs, TeraTech can forecast their behavior and respond appropriately to continue interest in TeraTech products.

“Consumer behavior, the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions” (Kerin, Hartley, Berkowitz, and Rudelius, 2006).  



UOP looks deeply for business requiremets trend and professional labor demand skills   that influences in the educational model such as   team work, problem-solving approach, programs varity, flexibles schedules, accesibles pricess and continue education.

Customer Services Thorugh the Simulation we see that executive team of Z-Wing realizes that no matter what products the company offers, the customers are what matters most. The success of...