Marketing Defined

Marketing Defined

Defining Marketing
Marketing is the heartbeat of an organization. It is responsible for finding out what customers or clients need and guiding an organization towards meeting those needs through their goods and services. Marketing provides the information that most departments in an organization need in order to be effective or successful. It gives direction and keeps the organization moving forward and on track to achieve their goals.
Other Marketing Definition
Here are definitions from two different sources. According to the book Basic Marketing, “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client.” (Perreault, Cannon, & McCarthy 2009, p. 6.) Here’s an even more simplified definition accord to Marketing Management (13 ed.), “Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is “meeting needs profitably.” (Kotler, & Keller 2009, p. 5) Despite that these are two separate sources and authors, both definitions share a common meaning. That is, marketing must find the needs of people and plan effective ways for an organization to meet those needs.
The Importance of Marketing
Marketing is a part of everyday life. In some way or another, marketing is involved in everything we do. Whether it is from the coffee we drink, to the clothes we wear because we are consumers and have needs, we are always affected by marketing. When an individual walks into a theater to watch a movie, they have been affected by marketing. When they walk into a clothing store, restaurant, or fast food store, they have been affected by marketing. Marketing entices and draws consumers to partake of the goods and services offered. It is because of good marketing that we have what we need, when we need it, and where we need it...