Marketing - sample

Marketing - sample

Executive Summary
By this executive summary, we will study the principles of Marketing Mix to have an understanding of its functions and how it affects organizations. We will also review the company Apple Inc. Through this study, we will look at how the marketing mix helps or hinder Apple Inc. in the positioning of the company, its products and the distribution of their range of innovative products.

Objective:
Review Apple Inc marketing practices in the following areas:
- Positioning strategy of the firm or its products
- Distribution strategy of the firm’s products
- Product strategy of the firm

Introduction:
Apple Inc. (formally known as Apple Computer Inc.) is a well-known American multinational corporation, established back in April 1st 1976.
The company was called Apple Computer Inc. for the first 30 years but in 1998, decided to drop the word, “Computer” from its name because of its continuous strive of producing more innovative products in the consumer electronics market.
Apple Inc. produces both hardware and software products.
The company’s range of hardware products includes the Macintosh line of computers, the famous iPod line of portable media players and the iPhone.
Its software products include the Mac OS X operating system, iTunes media browser, the iLife suite of multimedia and creativity software, and Final Cut Studio, a suite of professional audio- and film-industry software products.
At present, Apple Inc. has about 28,000 employees around the world. The company’s main customers are primarily from the education, creative professional, and consumer and business markets.
In this paper, we will discuss about Apple Inc. and its products. We will also review the company’s marketing strategies in particular, their company’s positioning and distribution strategies.  

History:
Steve Jobs, Steven Wozniak and Ronald Wayne first founded Apple Computer on April 1st, 1976. Prior to the forming of Apple Computer, Steve...