Nestle

Nestle

Strategic Management (MGT657)

Nestle

Siti Nurzahirah Binti Mohamad Rasid

2008405222

BM 220 5A

Associate Professor Dr Norzaidi Mohd Daud

18 October 2010

Chapter 1: Introduction

1.1. Background of Company

Bound by its company ethos and unwavering commitment to quality, the Nestlé brand name is one that generations of consumers can trust.

With its origins dating back to 1912 as the Anglo Swiss Condensed Milk Company, Nestlé’s brands are highly trusted for its quality. The Company was listed on the Kuala Lumpur Stock Exchange (now known as Bursa Malaysia) in 1989. From its humble beginnings in Penang, Nestlé Malaysia has since grown with over 4,000 employees; 7 manufacturing facilities; 6 sales offices; and a turnover of more than RM3.0 billion (in 2006). With a visibility that is unmatched in Malaysia, Nestlé is one of the oldest brands in the country. Almost every household in Malaysia carries a Nestlé product, whether a MILO, NESCAFÉ or MAGGI, the Nestlé name is not only bonded into the Malaysian food culture, but also the community, through its various social activities. With over 300 products, nary a home is without a Nestlé product in place; Nestlé is part of the Malaysian psyche and part of the community.

Fulfilling its commitment to Nourishing Malaysia, Nestlé strives to nourish Malaysians holistically, in body, mind and soul meeting the physical, mental and spiritual needs. From the high quality products to nourish the body, to the Halal convenience for peace of mind, and the community involvement to soothe the soul, Nestlé is committed to play a leading role in the industry, taking it to greater heights.

Nestlé Malaysia

Established in Malaysia in 1912

Leading Halal food manufacturer

Employs 4,000 people

Over 300 Halal products

RM3.28 billion in turnover in 2006

Public-listed on Bursa Malaysia

Head Office based in Petaling Jaya, Selangor

7 factories and 6 sales offices

1 National...