NETFLIX CASE STUDY
1. Elements of the exchange process as they occur between Netflix and its customers.
The elements of the exchange process that occurs between Netflix and its’ customers is money and an internet based mail in DVD rental services. Netflix tapping into a customer’s desires to watch a wide variety of movies, in a fast and convenient way from the comfort of their home. Through the Netflix website witch allow 24 hours internet browsing, and an enormous selection of movie titles to choose from providing a high quality format of DVDs to Netflix’s customer by mail to their door step along with return-addressed pre-stamped envelopes. Which gives the customer more convenient and no late fee.
2. Marketing management philosophy of Netflix.
Netflix is focusing on customer wants and needs by providing wide variety of movie titles to select from 24 hours access of their web site , convenient ways of delivering and returning high quality of DVDs to customers door steps. The firm achieving its long term goals by allows consumers to choose from a variety of subscription plans, fast delivery, easy return, No late fee, call-backs to customers with complaints and give opportunity to customer to share the titles, ratings, and preferences for recently viewed shows with “Friends” Network. Netflix integrating all its activities to satisfy their customer. Based on Netflix’s activities meeting its objectives while satisfy the customer wants and needs , Netflix subscribe to marketing orientation philosophy.
3. Netflix’s approach to relationship marketing increase customer satisfaction.
Netflix’s approach to relationship marketing by focuses on keeping and improving relationship with current customers. It is achieve by adding over 60 percent of the titles to users ‘ favourites lists using Cinimatch high-powered recommendations software, authorized it’s ten customer service reps to make a direct call-backs to customers with complaints to preventing it,...