Nupath Foods Ltd. Case Study

Nupath Foods Ltd. Case Study

Problem Statement 2/2

The main problem of the case is based on the communication between James Ornath and his promoted employee Denise Roberge and their perceptions[OU1] toward that promotion. Unhappy with her new job offer, she fails in discussing it with him leading a greater misunderstanding since he believes this is a great opportunity. Their different perceptions lead to other problem such as gender stereotyping, and projection[OU2] .

Causes of the problem 2.5/4

The problem with their different perceptions on this new promotion is in part caused by Denise Roberge’s past experience with her previous employer who had “made it quite clear that women “couldn’t take the heat” in marketing management and tended to place women in technical-support positions after a brief term in lower brand-management jobs.”[1] Because Denise Roberge has only been at the company for 2 years and she is one of the only women, she jumps to conclusions and assumes this is what her new employer is doing. She doubts her employer’s benevolence and integrity. She doesn’t think that he cares much about her or her career (benevolence), or finds his principles and values acceptable (gender-stereotyping).[2] [OU3] Her POS (perceived organizational support) is very poor, and falsely based on her previous experiences. On the other hand, James Ornath is using projection [OU4] in his perception of this new job. He assumes that because it was good for him, and he was grateful for that job at that time, that she feels the same way. This difference in perception is a cause for their lack of communication[OU5] . She is unhappy and not sharing that opinion with him, and he also assumes that she is happily shocked with this promotion. He did not make it clear to her that he was promoting her to that job temporarily, only so she would gain experience in that department.

Solutions and Consequences 1.5/2

In order to keep their employees, management should improve employee job satisfaction by...