Old Town

Old Town

In line with its rapid expansion, Old Town White Coffee, Malaysia’s largest “kopitiam” chain, has reinforced best ‘halal’ practices in its outlets nation-wide. It has also taken the initiative to request the Malaysian Islamic Development Department (JAKIM) to conduct ground checks on the outlets.

“Our centralised kitchen in Taman Perindustrian Subang is ‘halal’ certified by JAKIM. We are taking the additional initiative to further reassure our customers by approaching JAKIM to visit our outlets
starting with those in Shah Alam and then, the rest of the outlets in other parts of the country,” said Old Town Group Chairman Datuk Dr Ahmed Tasir Lope Pihie. “As a responsible F&B operator, we are committed to ensure that our customers will have an enjoyable experience dining at our outlets and also, it underscores the Group’s commitment to our Bumiputera franchisees whose numbers are expected to grow according to our expansion plan.” Old Town White Coffee has also obtained “halal” certification from
the Islamic Food Research Centre ASIA in line with its business plans to be an international food and beverage player. The Group purchases fresh ingredients and other requirements only from ‘halal’ certified vendors and the list of suppliers are published on the back cover of Old Town White Coffee menus for the knowledge of customers.

“We do not compromise on ‘halal’ practices throughout our chain. We currently have over 160 outlets in Malaysia alone and every month, several new outlets are being opened. “So, the process of ‘halal’ preparation and training of our staff, in particular the new intakes, is an important on-going programme to
keep everyone abreast with the best ‘halal’ practices recommended by JAKIM,” Dr Ahmed Tasir said.

In fact, Dr Ahmed Tasir has taken over the task of leading a dedicated team within the Group to monitor the entire ‘halal’ processing chain after coming on board in November 2009. The rest of the 10-men team comprises Muslim...