OLDTOWN

OLDTOWN

OldTown White Coffee SWOT Analysis
STRENGHTS
Product diversification
OLDTOWN White Coffee providing different type and high quality product. It product characteristics making OLDTOWN as a household brand that to have the original and authentic taste of Malaysia’s Ipoh White Coffee.   OLDTOWN began serving the unique White Coffee to the residents of Ipoh. After approaching the OLDTOWN Café , the several product had been served by the company. Example the Classic Dishes, Local Favourites and Sweet Delights and Hot and Cold Beverages.
Company’s Marketing Strategy
All the stores of OLDTOWN White Coffee were located at high traffic, high visible locations in each Asia market. That the market entry strategies have found to be used by OLDTOWN White Coffee in managing their foreign franchisees when expanding into Asia include master franchising and company owned-stores. The marketing approach is essential to gain a competitive advantage for OLDTOWN White Coffee in the foreign market. The construct included market entry, site location, and market positioning. The reason for OLDTOWN White Coffee to choose master franchise as its form of franchising is because of that the master franchising was the most popular mode of entry into distant and cultural dissimilar market such as Asia.
Recruitment, training and recognition program
OLDTOWN White Coffee has established a regional office in Malaysia’s Ipoh to provide training and recruitment support for the region. The previous owner provides no assistance in recruitment of key managers. They were recruited with the assistance of a local consultant.
Then each outlet of OLDTOWN White Coffee can lead and control by the manager who is suitable enough and have knowledge and experience about the region. Then they always have the greatest ability to find suitable adaptable strategies. In additional, special training is provided to staff to be more forward in greeting and helping the customers.


Weakness
Target market...