Pop Culture And Electronic Media

Pop Culture And Electronic Media

Popular Culture and Electronic Media
University of Phoenix
SOC/105

Popular Culture and Electronic Media
Advertising through electronic media is largely a part of consumerism and cultural values.   The constant barrage of advertising affects every aspect of life from a job to how each person lives.   Electronic media sources such as, music, radio, television, and motion pictures have each played a role in our popular culture.   In this paper, the role that these electronic media sources of played will be described, as well as trends propagated by the electronic media.   The impact of these trends concerning consumerism; work; social responsibility; happiness; the human body; and justice, law, and order will be evaluated.
          “Advertising is the art of arresting the human intelligence just long enough to get money from it”.   Chuck Blore, a partner in the advertising firm Chuck Blore & Don Ruchman, Inc., quoted by Ben H. Bagdikian, The Media Monopoly, Sixth Edition, (Beacon Press, 2000), p.185.   “Ever since mass media became mass media, companies have used this means of communications to let a large number of people know about their products.” (Shah, 2008)
          Popular culture would not be popular culture without the help of media sources.   Music is an important aspect in most American’s lives.   “Music has played an important role in developing American popular culture through instrumentation and content” (Chavis, 2010).   It is believed that the influence of music helped establish the popularity of dancing, politics, and social centers such as church (Chavis, 2010).
          “Of all the new appliances to enter the nations homes during the 1920’s, none had a more revolutionary impact than the radio.”   By 1929 radio provided news, entertainment, and advertising to more than ten million people (n.d.).   In today’s American popular culture, radio is available not only over the airwaves, but also through internet.   Online radio...