Prada Group Case Example

Prada Group Case Example

Student

Professor: Rolf Butz Date Class

Table of Contents
Executive Summary……………………………………………………………………….3 Introduction………………………………………………………………………………..5 History………………………………………………………………………………..……5 Industry Analysis………………………………………………………………………….7 Company Analysis……………………………………………………………………….12 Competitor Analysis……………………………………………………………………..16 Recommendations………………………………………………………………………..20 Conclusion……………………………………………………………………………….21 Methodology……………………………………………………………………………..22 Bibliography……………………………………………………………………………..23

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Executive Summary
History

With small beginnings as a leather handbag company, Prada had grown into an upper-class, high quality, fashionable accessory and apparel company. Ten years after Miuccia Prada took over she brought the company from near bankruptcy to one of the top fashion companies in the World. Prada began in Italy but can be found all over the World in private Prada boutiques to department stores.

Industry Analysis

Fashion is a day-to-day big name industry as well as a profitable one. Fashion is as old as human civilization itself. Fashion industry was brought into the United States and has grown ever since which has made the nation a major competitor for the French Fashion. Industrial development brought globalization and some new problems of counterfeiting and exploiting workers are more blatant, however, the standard belief that protecting innovation and invention to motivate creativity seems to prove false in the fashion industry. The future trends of the fashion industry include localization, men’s apparel and “green clothes”.

SWOT

One of the superior strengths of Prada is in its quality of design. In addition, facing with the fierce competition in the luxury industry, Prada stands out for its competitive strength of marketing. The weakness of Prada is that it is the only major luxury goods group that still not publicly traded. Another weakness is that the company’s website does not have 3

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