is publicity controlling our mind?

is publicity controlling our mind?

When a boy is watching television and sees a McDonalds commercial, with images showing the big, tasty, juicy product with fun colorful shapes, keeping him from changing the channel, inducing him to watch the commercial and leading his mind to imagine the product the way it looks on television, he suddenly feels the desire to run to McDonalds and eat the hamburger he just saw on the commercial. Not only desire maybe even the urge to buy the product, they’re showing him what they want the boy to see and making him feel what they want him to feel, this way publicity is capable of selling almost everything.


It’s all connected with human psychology. The response of our mind to certain things in a specific way or with a specific behavior, that lead us to think or imagine certain things about the product they’re selling us. Sometimes even making us feel as if we needed it for any reason in particular, when the truth is that most of these products are useless, or just an accessory or supplement in our lives, making us consumers of unnecessary things and sometimes even dependents of some articles. But we won’t notice this because of the role that publicity plays in life, making it even part of our experiences and memories. And this is how publicity affects our point of view when we are making a choice between products to decide which one is the best o buy, of course you will have in mind the one with the best publicity.


In my opinion we have a very vulnerable mind, and publishers know the way to manipulate it to be called so. It has techniques which send ideas to our mind, and connect with our emotions, making us feel sudden urges without even knowing why. Sometimes publicity makes it so that we do things pushed by it, but we don’t even notice how publicity is influencing our actions and choices. There’s nothing wrong with publicity as a part of a product and a company, in fact it’s a very important part of marketing, but the methods for...