Strategic Plan, Part Ii: Swott Analysis

Strategic Plan, Part Ii: Swott Analysis

Strategic Plan, Part II: SWOTT Analysis

JoThaddeus Morgan

BUS/475

James Sternieri

September 26, 2011

Strategic Plan, Part II: SWOTT Analysis

The SWOTT analysis is one of the most effective tools used by companies in forming a strategic plan. SWOTT is an acronym for Strengths, Weaknesses, Opportunities, Threats, and Trends that face a company. Managers can use this tool as a technique in creating a quick overview of their company’s strategic situation. Pearce & Robinson (2009) states,” It is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats).”

This paper will analyze some external and internal forces and trends that could affect a new proposed bar and grill called Dametia K’s. This will be determined from a created SWOTT table provided below. Each discussed force and trend will include one primary strength, weakness, opportunity, threat, and trend included in the table. The paper will also analyze at least seven forces and trends and how they pertain to Dametia K’s. Last the paper will discuss technology and competitive analysis, how Dametia K’s adapts to change, supply chain operations, and any significant issues and/or opportunities for this company.

SWOTT ANALYSIS TABLE

|Factors               |Strength                 |Weakness               |Opportunity           |Threat                 |Trend                   |
|External Factors       |                         |                       |                       |                       |                       |
|Legal and Regulatory   |Open and effective       |Limited knowledge on   |Gaining extensive     |Violations of         |Laws are become more   |
|                       |communication with       |current liquor and     |knowledge of current   |regulations and laws   |strict and implemented |
|                       |community leaders       |food laws...