tobacco sonsumption at Hawaii

tobacco sonsumption at Hawaii

1) Master Settlement Agreement (MSA)

The Master Settlement Agreement (MSA) is a legal contract established in November 1998 between 46 states, including Hawaii, five U.S. Territories, and the District of Columbia, with participating tobacco manufacturers. As of August 2006, over 40 tobacco product manufacturers have signed. The MSA provides numerous restrictions and prohibitions, including: bans on the use of cartoons in tobacco advertisements, youth exposure to sampling, certain sponsorships, and the use of most outdoor advertisements.
Major benefits of the settlement
Many of these non-economic restrictions are being worked out in practice.
Targeting Youth
The agreement:
• Prohibits advertising, promotions, or marketing that target youth.
• Bans industry actions aimed at initiating, maintaining, or increasing youth smoking.
• Requires companies to:
o Develop and regularly communicate corporate principles that commit to complying with the Master Settlement Agreement and reducing youth smoking.
o Designate an executive level manager to identify ways to reduce youth access and consumption of tobacco.
o Encourage employees to identify additional methods to reduce youth access and youth consumption.
Outdoor Advertising
The agreement:
• Bans all outdoor advertising, including: billboards, signs and placards in arenas, stadiums, shopping malls, and video game arcades.
• Limits advertising outside retail establishments to 14 square feet.
• Bans transit advertising of tobacco products.
• Allows states to substitute, for the duration of billboard lease periods, alternative advertising that discourages youth smoking.
Product Placement and Sponsorships
The agreement:
• Bans payments to promote tobacco products in movies, television shows, theater productions or live performances, live or recorded music performances, videos, and video games.
• Prohibits brand name sponsorship of events with a significant youth audience or...