Tourism

Tourism

Can be traced back to the incorporation back of white café in 1999 with the intention to provide quality white coffee to Malaysian household. The Co-founder and Executive Director, Mr. Goh Ching Man and Mr. Tan Say Yap formulated their own blend 3-in-1 white coffee.
More than 10 years’ experience in coffee beverages industry, both Co-founders were instrumental in the growth of the Old town Group companies. Supported by Mr. Lee Siew Heng (Group Managing Director), he implemented the overall vision, strategy and development of the Old town Group.
In 1999, they successfully commercialized their instant 3-in-1 coffee mix under the ‘OLDTOWN’ brand name for the retail sector. Their instant coffee mix was sold in approximately 1348 nationwide in Malaysia, approximately 550 in Singapore and approximately 2100 outlets in Hong Kong.
In 2002, White Cafe obtained a HALAL certification from the Islamic Religious Department of Perak for the Group’s beverages.

VISION
  * Looking for new markets and global synergies

MISSION
  * To let everyone enjoy every sip of authentic Malaysia Ipoh White coffee anytime and anywhere.

OBJECTIVES
  * Consistency, continuity and growth in performance and trusted for their quality so as to ensure continuity and growth.
  * Originality and creativity in developing line extension and create new products to cater to customer’s changing needs.

EXTERNAL OPPORTUNITIES AND THREATS

OPPORTUNITIES
  * Capability to expand global wide
  *   Differences and creativity from their menu with other’s

THREATS
  * Intense competitor’s
  * Uncertainties about their HALAL status

INTERNAL’S STRENGTH AND WEAKNESS

STRENGTH
  * A well-known brand
  * Innovative with new products

WEAKNESSES
  * Competitors are offering same products as theirs
  * Needs to upgrade their service